Hevvy / Toyo Pumps North America

Hevvy/Toyo Pumps is a slurry pump manufacturer and designer that has been in the market since 1979. Located in Canada, it serves worldwide with four shops in the USA, Peru, Chile, and Canada. Hevvy is the main company, having 3 more under their umbrella: Folsom, HPX and Hevvy Latin America.

Digital Marketing

As a key member of the marketing team at Hevvy/Toyo Pumps North America, I collaborate across departments to drive brand visibility, develop creative assets, and execute impactful digital strategies. I also support affiliated companies, including HPX Industrial, Folsom Industrial, and Hevvy/Toyo Latin America.

Project Overview

Key Deliverables

  • Helped shape and implement marketing plans to strengthen brand identity, increase engagement, and communicate value across industrial markets.

  • Created cohesive visuals—from animations and social content to print ads, conference displays, and billboards—ensuring every asset aligned with brand standards.

    And also Designed technical brochures, presentations, and sell sheets that supported the sales team in North and Latin America.

  • Contributed to both organic and paid campaigns, using tailored messaging and platform-specific strategies to reach engineers, procurement specialists, and key decision-makers.

  • Captured and edited behind-the-scenes shop footage, product imagery, and customer-centric media that showcased the durability and performance of our engineered pump solutions.

  • Maintained and updated content across WordPress sites to support SEO, lead generation, and user experience improvements.

  • Coordinated marketing initiatives, supported campaign rollouts, and monitored performance metrics to optimize future strategy.

  • Developed targeted Google Ads campaigns (Search and Display), aligning messaging with business objectives to drive qualified traffic, lead generation, and brand awareness.

  • Photography

  • Advertising Materials

  • Social Media Management

  • Product Photography

Videos That Make Waves

Cool Cuts, High Conversions

From gritty shop floors to sleek product close-ups, these videos were made to stop the scroll and spark action. Every frame is crafted with intention—bringing industrial power to life with a bold, modern edge.

Previous

Blossoms @ Bellevue